Case Study: Independent College Bookstore Association achieves 62% increase in registrations and $700K cost savings with Cvent Attendee Hub

Independent College Bookstore Association - Customer Case Study

The Independent College Bookstore Association (ICBA), a not‑for‑profit serving campus stores across the U.S. and Canada, needed to convert its signature annual conference into a virtual experience during the pandemic. A seven‑person team faced the challenge of replicating education, networking, and a complex vendor PRIMEtime program—requiring multiple registration tracks and thousands of tightly scheduled buyer‑vendor meetings—on a single reliable platform.

ICBA partnered with Cvent, using the Attendee Hub®, Cvent Appointments and Virtual Events 360 services to handle registration, production, livestreaming and appointment scheduling. The nine‑day virtual conference delivered a smooth user experience, drove a 62% increase in registrations (nearly 1,100 attendees), managed 5,100+ appointments, and yielded about $700K in cost savings—resulting in a financial surplus and plans to combine in‑person and virtual programming in the future.