Case Study: IESE engages global alumni with hybrid events using Cvent Attendee Hub

IESE - Customer Case Study

IESE needed a flexible way to engage its global alumni community through hybrid events, with tools that could support both in-person and virtual participation. Using Cvent Attendee Hub, IESE aimed to simplify registration and create a smoother, more connected event experience for attendees around the world.

Cvent helped IESE deliver multi-day agendas, schedule-building, peer networking, and live and on-demand session streaming in the app, along with chat, Q&A, and polls for virtual participation. The result was a highly positive user experience, with attendees reporting seamless login via name, email, and one-time password, and strong engagement thanks to mobile video streaming and interactive features.

IESE

Gelvin Velasco

Associate Director of Alumni & Institutional Development