Case Study: Meeting Professionals International achieves industry-leading hybrid event experiences with Cvent

How MPI is leading the industry through innovative hybrid event experiences

Meeting Professionals International (MPI), the world’s largest meetings and events association serving 90,000+ professionals, faced the pandemic-era challenge of keeping its community connected while ensuring safe in-person experiences and providing virtual access for those who couldn’t attend. MPI moved quickly to prove hybrid events could work—running a fully live hybrid World Education Congress in 2020 and scaling hybrid programming across subsequent WEC conferences to meet changing health requirements and varied attendee mixes.

MPI adopted Cvent’s integrated event platform—Diagramming & Seating, Registration, OnArrival, Attendee Hub/Mobile App, LeadCapture and more—to automate safety-aware floor plans, streamline registration and check-in, centralize content and networking, and capture qualified leads. The approach powered 4,700+ attendees across three hybrid conferences, nearly 2,000 registrants and 2,000 Attendee Hub logins at WEC San Francisco, 1,147 exhibitor leads, 1,575 appointments, 1,444 app downloads, a 93% satisfaction rate and an 88% onsite attendance rate, while helping MPI surpass its fundraising goal (raising >$200,000).

Meeting Professionals International

Melinda Burdette

Senior Director