Case Study: AIG, the global insurance company, reduces meeting costs and centralizes event management with Cvent's Strategic Meetings Management solution

How AIG is optimizing meetings management to reduce costs and scale efficiencies

AIG, a global finance and insurance company with more than 46,000 employees across 70+ countries, struggled with fragmented meeting processes, systems, and data that made it hard to control costs, mitigate risk, and demonstrate event ROI. In 2016 AIG partnered with Cvent to build a Strategic Meetings Management Program (SMMP) to centralize meeting operations, standardize policy, and create disciplined, enterprise-wide workflows.

AIG deployed Cvent solutions — including the Meeting Request Form, Budget Module, Access Portal, and the Cvent Supplier Network — to create a single source of truth, automate approvals and procurement, and standardize venue sourcing. The result: improved compliance and reporting, real-time spend visibility, stronger vendor negotiation and budget controls, measurable cost savings, and the agility to quickly pivot during crises while continuously optimizing the program.

AIG

Francesca Lepore

Global Meetings Operations Manager