Case Study: Millennium Seoul Hilton boosts RFPs 33% and secures 4,886 more room nights with Cvent Diamond Listing

Hilton Millennium Seoul - Customer Case Study

Millennium Seoul Hilton, a 678‑room property in Seoul with 18,000 sq. ft. of meeting space, faced severe demand collapse after the 2015 MERS outbreak: mass cancellations, a reported 20,600 tourist cancellations nationally, and steep drops in flight bookings from key markets left the hotel with falling group business and pressure to keep pace with competitors.

The hotel upgraded to a 3‑Diamond Listing on the Cvent Supplier Network, adding images and securing first‑page search exposure. As a result it drove a 33% year‑over‑year increase in RFPs and generated 4,886 additional room nights, expanding market share despite the post‑MERS downturn.

Hilton Millennium Seoul