Case Study: HEI Hotels & Resorts achieves portfolio-wide group business transformation and revenue growth with Cvent Business Intelligence Dashboards

HEI Hotels & Resorts - Customer Case Study

HEI Hotels & Resorts, a Norwalk, Connecticut–based management company with more than 70 large branded properties, faced uneven group business performance and limited visibility into the early stages of the sales funnel. With group leads shifting to digital channels, HEI’s leadership lacked portfolio-level data and couldn’t identify where to improve beyond final conversion rates.

HEI partnered with Cvent to implement Business Intelligence and Competitive Set dashboards, selected four key metrics to track, secured executive buy-in, certified sales teams, and introduced incentive and response-center pilots. The result: clear, actionable insights into response time, bid rates and conversion; consistent performance improvements across properties; stronger executive advocacy for Cvent; and better data-driven investment and growth decisions.

HEI Hotels & Resorts

Karl Murphy

Chief Revenue Officer