Case Study: Gramercy Park Hotel achieves 81% increase in awarded business and 25X ROI with Cvent

Gramercy Park - Customer Case Study

Gramercy Park Hotel, a landmark independent New York property known for its bespoke furnishings and notable art collection, wanted to capture more group business in the heart of the city. With roughly 6,000 sq. ft. of meeting space and a distinct guest experience, the hotel needed greater visibility and easier access to meeting planners.

Partnering with Cvent and listing its property and meeting spaces on the Cvent Supplier Network (CSN) — including an upgraded two-diamond listing — helped Gramercy rise to the top of planner searches. The hotel achieved an 81% increase in awarded business, a 25× return on investment, and more qualified leads that boosted sales productivity and saved time.

Gramercy Park

Diane Baranek

Gramercy Park