Case Study: Frontline Placement Technologies achieves 200% attendance growth and scales meetings from 10 to 50 with Cvent

Frontline Placement Technologies - Customer Case Study

Frontline Placement Technologies, a provider of substitute-teacher placement and absence-management solutions for school districts, faced a "logistical nightmare" running its annual user group meetings. Invitations were sent as Word attachments that attendees printed, filled out and faxed back; staff then manually entered data into Excel—an inefficient, time-consuming process that limited marketing effectiveness and attendance.

After attending a Cvent seminar, Frontline licensed Cvent’s event-management and email marketing tools to create branded online registration pages, automated confirmations and targeted email campaigns with maps, documents and reminders. The automation boosted staff productivity, scaled events from 10 to 50 per year, increased attendance by over 200% and accelerated growth among school-district clients, with plans to expand further through Cvent’s Supplier Network for new lunch-and-learn events.

Frontline Placement Technologies

Jon Pavoni

Marketing Manager