Case Study: FCM Meetings & Events achieves global efficiency and scalable virtual events with Cvent

FCM Meetings & Events - Customer Case Study

FCM Meetings & Events is an award-winning global corporate event agency with offices across the US, Mexico, Canada, Australia, the UK, France and India. The company struggled with fragmented, country-specific processes and disparate point solutions that created incomplete data, manual work and inconsistent client experiences — a challenge made more urgent by the need to pivot quickly to virtual and hybrid events during the pandemic.

FCM partnered with Cvent and deployed a suite of integrated tools (registration, venue sourcing, websites, onsite solutions and the Attendee Hub) to create a single source of truth, automate workflows and upskill staff. The result: streamlined global processes, stronger client reporting and ROI, and large-scale delivery — including 300,000+ registrations processed, 100+ virtual events for 20,000+ virtual attendees and more than 420 events produced in the past 12 months.

FCM Meetings & Events

Emma Eves

Event Director