Case Study: Experience Grand Rapids achieves 77% more RFPs and 93% more room nights with Cvent

Experience Grand Rapids - Customer Case Study

Experience Grand Rapids, the region’s convention and visitors bureau, wanted to raise awareness of Grand Rapids as a meeting destination and be considered by more meeting planners during the site-selection process.

They partnered with Cvent, buying advertising on the Cvent Supplier Network and commissioning a customized meeting planning guide. After using a Cvent Marketing Bundle they rose to the top of planner search results and achieved a 77% increase in RFPs and a 93% increase in room nights year over year, showcasing Grand Rapids’ 1,193,612 square feet of group meeting space.

Experience Grand Rapids

Mary Manier

Director of Sales