Case Study: Event Travel Management achieves $46.75M in verified savings and a crisis-ready Strategic Meetings Management program with Cvent

Event Travel Management - Customer Case Study

Corporate Travel Management’s Event Travel Management (ETM) division, an international provider of corporate and event travel services, faced major disruption when the COVID-19 pandemic halted travel and put 153 signed contracts worth over $50M on hold. The crisis—complicated by a recent acquisition, fragmented data and inconsistent decision-making—left the team without the visibility needed to manage cancellations, rebookings and financial risk across a large, distributed meetings program.

ETM consolidated program data in Cvent’s MeetingHub SMMP, formed a crisis team, captured milestone and cancellation details, and redesigned workflows and a single dynamic Meeting Request Form to close data gaps. The integrated approach enabled on-demand cross-event reporting and faster decisions, delivering $46.75M in verified savings, under 5% sunk costs, and a reduction in planning statuses from 27 to 9 (≈66% reduction), while streamlining processes for virtual, hybrid and in-person events.