Case Study: Event-Tech-Partner achieves 3x–5x virtual reach and 130% attendance growth with Cvent

Event-Tech-Partner - Customer Case Study

Event-Tech-Partner is a leading European meetings and events agency serving the German‑speaking market that helps organizations of all sizes plan, market, and run events. When the pandemic made in‑person gatherings impossible, clients needed a reliable, scalable, and integrated technology solution to pivot to virtual and later hybrid formats—moving away from fragmented, standalone tools while maintaining audience engagement and event performance.

Event-Tech-Partner standardized on Cvent’s integrated suite (Attendee Hub, Mobile App, Registration, Appointments, Exhibitor Resource Center and integrations with CRMs/marketing tools) to create a single source of truth, automate manual processes, and support exhibitors and attendees. The result: hundreds of successful virtual, hybrid, and in‑person events with dramatic reach and attendance gains—3x–5x expanded reach, a marquee conference attendance boost from 3,000 to 7,000 (130% increase), and typical virtual event lifts of 50%–100%—plus faster follow-up, better data, and stronger client outcomes.