Case Study: Salesforce achieves streamlined global event efficiencies with Cvent Diagramming and Seating

Ensuring efficiencies across Salesforce offices with Cvent Event Diagramming

Salesforce, the world’s leading CRM with over 70,000 employees, faced a growing challenge to efficiently manage frequent internal events across many global offices. Event teams were relying on disparate, manual processes—like screenshotting CADs and annotating Google Docs—which made onboarding new teams and adapting to changing requirements (including pandemic-era social‑distancing rules and recent acquisitions like Slack) slow and error-prone.

Since adopting Cvent’s Diagramming and Seating solution in 2019, Salesforce has centralized more than 3,000 event diagrams across 10+ global offices with a hierarchical account structure and tailored training. The tool’s accurate CAD-based floor plans, collaborative editing, and reusable templates enabled fast adjustments for health rules, consistent event setups, easier vendor handoffs, and significant time savings—helping the team scale event operations and maintain consistency as the company grows.

Salesforce

Lauren Leto

Event Manager