Case Study: Mary O'Connor & Company achieves seamless, customizable virtual events with Cvent Virtual Attendee Hub

Ensuring creative virtual event solutions with the Cvent Virtual Attendee Hub®

Mary O'Connor & Company, a 25-year-old meeting and events planning agency, faced widespread cancellations and uncertainty at the start of the pandemic and needed to pivot quickly to virtual events. An association client consolidated three conferences into one complex four-day virtual experience with advanced registration logic, multiple attendee types, pre‑registration caps, 35 sponsors, and content tailored to varying franchise re-opening statuses.

The team selected the Cvent Virtual Attendee Hub and integrated Event Management plus Virtual Event 360 Advanced Production to deliver a secure, branded hub with one‑click login, embedded video streaming, Zoom integration, exhibitor management, and engagement scoring. The event ran seamlessly, stayed under budget, attracted 350+ live registrations (with continued post-event sign-ups and 90 days of on-demand content), generated measurable sponsor leads and positive attendee feedback.