Case Study: California Travel Association achieves 60% increase in virtual attendance and 27,000 engagement points with Cvent

Empowering the travel and tourism industry through engaging virtual and in-person experiences

The California Travel Association (CalTravel) is the statewide trade group representing California’s travel and tourism industry and organizer of the annual CalTravel Summit. When the COVID-19 pandemic forced them to postpone and then pivot their 39th summit to a virtual format, they faced the dual challenge of delivering a fully branded, interactive experience that replicated an in-person marketplace and later planning a safe return to onsite events with contactless operations and accurate session tracking.

CalTravel deployed Cvent’s Attendee Hub, Virtual Event 360, Mobile Event App, OnArrival and Exhibitor Management to power polished virtual programming, virtual booths, contactless check-in, session scanning and in-app networking. The results included a 60% jump in registrations (800+ virtual attendees), 27,000+ engagement points tracked, 90+ inbound exhibitor leads, streamlined onsite check-in and reporting, reduced paper waste and ongoing use of the app for board meetings and future in-person summits.