Case Study: Meetings & Incentives Worldwide achieves streamlined Strategic Meetings Management and rapid event scalability with Cvent

Empowering business success through Strategic Meetings Management

Meetings & Incentives Worldwide (M&IW), including its Intent Strategy Group (ISG) consulting arm, is a 50+-year global event management firm that helps clients run in-person, virtual, and hybrid meetings. When the pandemic upended the industry, clients needed rapid pivots, clear duty-of-care reporting, cost control for cancellations, and a way to standardize event intake and delivery—driving the need for a robust Strategic Meetings Management Program (SMMP) and a trusted technology partner.

M&IW leaned on a 15‑year partnership with Cvent—using Registration, Attendee Hub, Access Portal, Meeting Request Forms and other tools—to deliver more than 2,300 virtual events in under a year, host a 428‑attendee summit, and run a virtual supplier showcase with 750+ appointments and 53 partners. The integrated solution improved efficiency, data visibility, and consistency across programs: M&IW managed 122,000+ registrations, anticipates 3,490+ website builds across 26 Cvent instances by 2024, achieved sustained industry savings of 28–30% on contracted liabilities, and upskilled the team with 75+ Cvent certifications.