Case Study: Royal Sonesta San Juan achieves 122% increase in RFPs and $1.1M in awarded business with Cvent

Embracing technology makes a hotel in paradise stand out as the obvious choice for meetings and events

Royal Sonesta San Juan, a beachfront hotel in Puerto Rico, needed to modernize how it attracts and serves meeting planners after travel disruptions and a fast-paced return to events. With smaller sales teams and planners unable to visit in person, the hotel faced the challenge of quickly responding to high RFP volumes and giving planners a compelling, remote view of its meeting spaces.

By adopting Cvent’s integrated tools—including Planner Navigator, CSN Productivity, photo‑realistic 3D, Event Diagramming, Smart Proposals and Business Intelligence—the team streamlined prospecting, proposal creation, and marketing. The results: 428 RFPs in 2022 (a 122% increase), awarded RFPs and awarded value rising dramatically (awarded RFPs +425%, value +397%), a 100% response rate, and strong planner engagement with 3D room visits, driving more group business and internal efficiency.