Case Study: Neuberger Berman achieves 50% time savings and centralized global event management with Cvent

Driving efficient global event program growth at Neuberger Berman

Neuberger Berman, a 1939-founded investment management firm, runs 360+ global events annually managed by a small events team led by Donna Gambale and Rose Pasqua Strickland. Rapid growth exposed manual, fragmented workflows—Excel RSVPs, no central database, inconsistent approvals, limited ROI tracking and slow reporting—that hindered scaling, stakeholder reporting and lead generation.

The team implemented Cvent’s integrated platform (Event Management, OnArrival, Mobile App, Surveys, SMM and Salesforce integration), standardized workflows and an Access Portal, becoming Cvent “super users.” This centralized data and automated approvals, enabling 78,000+ registrations in three years, about 50% average time savings, one-day-per-week reductions in assignment time, 50% faster budget approvals, faster reconciliations, contactless check-ins (600 in an hour; 650 in 15 minutes), real-time reporting, global rollout to EMEA/APAC, and stronger stakeholder trust with measurable ROI.

Neuberger Berman

Rose Pasqua Strickland

Vice President