Case Study: National Basketball Association achieves 70% reduction in All‑Star seating time with Cvent Diagramming & Seating

Driving automated efficiencies for the NBA All-Star Weekend and NBA Draft with Cvent

The National Basketball Association (NBA) needed a better way to manage seating for marquee events like NBA All‑Star Weekend and the NBA Draft. Julie Friedman and Gioia Shames’ Partner Services team were relying on manual templates and long lists to seat roughly 1,500 All‑Star attendees (and about 800 for the Draft), a labor‑intensive, error‑prone process that could take around two weeks to complete.

By adopting Cvent’s Diagramming and Seating solution the NBA automated diagramming, enabled real‑time collaborative drag‑and‑drop seating, and centralized reporting. The result: more than 70% reduction in seating time (from ~2 weeks to about 4 days), 1,500+ seats plotted efficiently, fewer human errors, faster reporting and greater visibility to inform year‑over‑year seating improvements.

National Basketball Association

Julie Friedman

Director, Partner Services