Case Study: Deutsch Family Wine & Spirits achieves centralized event management and $575,000 in savings with Cvent

Deutsch Family Wine & Spirits - Customer Case Study

Deutsch Family Wine & Spirits, a marketer of premium wines and spirits founded in 1981, faced growing pains as event demand outpaced a part-time, manual planning process. Decentralized systems, time-consuming RFPs and phone tag, and error-prone room block management left the small planning team without a single source of truth, limited visibility into spend and attendance, and frequent onsite headaches.

By centralizing events on the Cvent platform—covering event marketing and management, venue sourcing, automated room blocks (Passkey), onsite tools (CrowdCompass and OnArrival) and strategic meetings management—Deutsch automated workflows, improved sourcing and onsite experiences, and proved event ROI. The program delivered major efficiencies: roughly $200,000 in labor savings, management of 5,000+ contracted room nights, and about $375,000 saved on room block management, while enabling a formal events department and high mobile-app adoption for attendees.

Deutsch Family Wine & Spirits

Linda Meunier

Senior Event Planner