Case Study: Area15 achieves faster bookings and immersive event design with Cvent Event Diagramming

Designing the unimaginable with Cvent Event Diagramming

Area15 is a 50,000-square-foot experiential entertainment and events destination in Las Vegas that opened in 2020, filled with immersive attractions, themed rooms, and flexible indoor and outdoor spaces. Because the space is highly unconventional and can host up to 15,000 guests, event professionals struggled to visualize layouts and logistics from photos alone, and the sales team needed a faster, more consistent way to respond to heavy inbound requests and demonstrate technical and accessibility capabilities.

Area15 implemented Cvent Event Diagramming to share scalable, real-time diagrams, 3D models, videos, and attachments directly with planners and internal teams. The tool sped up responses, improved cross-department coordination for production and staffing, and helped clients — notably a major UFC holiday event — see and approve complex, multi-room designs in 3D, making it easier to close business and plan memorable, technically sophisticated events.

Area15

Kelly Campbell Smolen

Director of Private Event Sales