Case Study: CWT Meetings & Events achieves 19.3% average savings and boosts attendee engagement with Cvent Attendee Hub

CWT Meetings & Events - Customer Case Study

CWT Meetings & Events (CWT M&E), a global division of CWT with specialists in 68 countries managing over 38,500 projects annually, faced the challenge of delivering seamless, measurable client experiences while rapidly pivoting from in-person to virtual formats during the pandemic. They needed to preserve attendee engagement, sponsor value, and clear KPI reporting across diverse programs—conferences, incentives, webinars and small meetings—for clients in pharma, tech and financial services.

CWT standardized on Cvent’s Attendee Hub and Mobile Event App, using features like live Q&A, polling, gamification, virtual booths, exhibitor self-service and Eloqua integration to create one end-to-end platform. The solution improved engagement and reporting, generated leads from webinars, supported 750+ Attendee Hub events to date, boosted attendance and marketing metrics, and helped deliver an average overall client savings of 19.3%.

CWT Meetings & Events

Marco Ogsimer

Manager of Web & Attendee Management Operations