Case Study: The Westin Copley Place achieves 100+ RFPs and $15M in leads with Cvent Diamond Plus

Cvent’s Diamond Plus Ad Helped the Westin Team Increase Their RFP Volume Quickly, Catch Up With the Market, and Book More Group Business

The Westin Copley Place in Boston — an 803-room property with about 54,000 sq. ft. of meeting space and a recent $45M renovation — faced a sudden marketing challenge after Marriott’s acquisition of Starwood removed co-funding for its 3‑Diamond Cvent placement. Dropping to a 2‑Diamond listing coincided with a noticeable decline in RFP volume, leaving the hotel lagging behind Boston’s market growth and needing a way to regain visibility.

Working with Cvent, the hotel deployed a Diamond Plus ad to target key need periods and showcase renovated features. Over six months the campaign generated more than 100 RFPs valued at over $15M, produced five booked events worth $866K, and reduced the property’s market gap by 2% — delivering measurable ROI and proving the Diamond Plus placement to be essential going forward.

Westin Copley Place

Samantha Mahoney

Director of Sales and Marketing