Case Study: First Hospitality Group achieves faster responsiveness and deeper planner connections with Cvent

Cvent technology automates daily tasks so sales teams can focus on connections and compassion

First Hospitality, a management company overseeing 51 properties across 19 brands, faced changing planner priorities after 2020: RFP volume surged, lead times compressed and planners were often remote, creating hundreds of detailed questions and a need to restore human connection while meeting revenue targets. Vice President of Sales John Brosnan prioritized empathy and clear communication to help planners feel confident and to bring partners together efficiently.

By adopting Cvent technology—including enhanced Cvent Supplier Network listings, Event Diagramming, automations, custom proposals and Business Intelligence—First Hospitality automated time‑consuming tasks and improved real‑time communication. The results: 4,023 RFPs and 2,258 Event Diagramming events in 2022, a 142% increase in RFPs year‑over‑year, portfolio response rate of 97.2% with response times improved 144%, enabling sales teams to focus on building relationships and driving revenue.

First Hospitality Group

John Brosnan

Vice President of Sales