Case Study: Visit Anaheim achieves $22M in awarded business and 20% faster lead response with Cvent

Cvent kept hotels, planners, and the destination in contact and championed the return of in-person events and meetings

Visit Anaheim, the destination marketing organization for Orange County, saw in-person events collapse during the COVID-19 pandemic as hotels closed and staff were furloughed. The team became the central point of contact for hundreds of properties and urgently needed tools to track leads, communicate up-to-date safety guidance, and retain meetings for the destination.

By becoming Cvent Supplier Network certified and using the CVB Copy feature, Destination Request Quote button, microsite and Cvent Business Intelligence, Visit Anaheim updated venue profiles, consolidated safety information, and targeted outreach to planners. Those actions sped responses by about 20% (a 21% decrease in response time), increased CVB visibility and hotel response rates, and helped influence roughly $22 million in awarded business in 2021.

Visit Anaheim

Mariles Krok

Vice President of Meeting and Partnership Sales