Case Study: CoralTree Hospitality achieves a 212% increase in RFP awards and nearly 2-hour faster responses with Cvent Business Intelligence

Cvent Business Intelligence gives hotels the power to make informed staffing, advertising, and group business decisions

CoralTree Hospitality, a management company overseeing 27 hotels with varied assets from urban properties to resorts, faced market volatility and a sudden surge in group demand that doubled RFPs in 2022. With limited staffing and a diverse portfolio, the team needed deeper, tailored insights to understand where business was being won or lost and which tools or staffing changes would deliver the best return for each property.

Using Cvent’s Enterprise Dashboard, CSN tools, and Response Automation, CoralTree centralized and analyzed RFPs, market share, and planner behavior to recommend targeted advertising, staffing adjustments, and automated workflows. The results: a 227% year‑over‑year increase in RFPs received, a 212% rise in awarded RFPs, a nearly two‑hour improvement in response time, and a 99% response rate—boosting efficiency and revenue across the portfolio.

CoralTree Hospitality

Candace Banning

Sales Operations and Intelligence