Case Study: Crowne Plaza San Francisco Airport doubles awarded group business and boosts productivity with the Cvent Supplier Network

Crowne Plaza - Customer Case Study

Crowne Plaza San Francisco Airport is a full-service hotel just south of SFO with over 14,000 sq. ft. of flexible meeting space. Facing fierce competition in the Bay Area, the hotel needed to strengthen its marketing and group-sales presence to win more planner business and stand out in a crowded meetings market.

By upgrading and fully refreshing its Cvent Supplier Network listing (moving from Two‑Diamond to Three‑Diamond), updating photos/floor plans and improving content, the property moved onto the first page of planner searches. The result: awarded group business doubled year‑over‑year, productivity improved by about 50%, and the hotel now generates more qualified leads, shortlists and opportunities to target higher‑end meetings with better ROI tracking.

Crowne Plaza

Doug Sanfilippo

Director of Sales and Marketing