Case Study: Council of Protocol Executives eliminates manual planning and boosts attendance 19% with Cvent

Council of Protocol Executives - Customer Case Study

The Council of Protocol Executives (COPE) struggled to run its annual conference with hours of manual labor, hundreds of spreadsheets, costly paper invitations, slow registration and payment collection, and a website that did little to build excitement or keep attendees engaged.

By adopting Cvent’s event management and email marketing tools, COPE moved registration and payments online, revamped its conference site with engaging content and calendar integration, and tracked campaign performance. The result: a 19% increase in attendance, consistently sold-out conferences, payments received months earlier, and significant time savings that let the team better engage and grow their network.

Council of Protocol Executives

Jim Cronin

Board Member