Case Study: Cornell University achieves streamlined event management and a 68% increase in online registrations with Cvent

Cornell University - Customer Case Study

Cornell University’s Dairy Management Group in the Department of Animal Science runs statewide outreach for New York’s dairy industry — a sector that represents nearly $3 billion in farm cash receipts. The team runs events from small seminars to large conferences, sells software licenses and raises funds, but was bogged down by a cumbersome Microsoft Access database (17,000+ contacts), fragmented tools, manual data entry and paper check processing; only 14% of registrants used online registration before 2011.

In 2011 the group adopted Cvent’s all‑in‑one event management platform to centralize contacts, email invitations, online registration/payments, donations and license distribution. The move increased online registrations by 68%, eliminated 10 hours of manual data entry per event (with 82% of registrations recorded automatically), and supported a 10% annual rise in conference attendance and a 25% increase in sponsorship contributions, freeing the team to expand outreach and engagement.

Cornell University

Heather Darrow

Conference Coordinator