Case Study: Bellagio Hotel & Casino achieves faster RFP responses, 11.8% conversion and $3.1M incremental revenue with Cvent

Connecting with planners in a targeted and measured way

Bellagio Hotel & Casino, a flagship luxury resort on the Las Vegas Strip, faced intense competition for meetings and events in a market with nearly 300 hotels and tight planner timelines. With nearly 2,000 RFPs in 2023—67% for events within 12 months—the team needed a way to target the right high-end clients quickly while maintaining service standards and occupancy.

Using Cvent’s Supplier Network, targeted advertising, Business Intelligence dashboards, 3D venue tours, Event Diagramming, and Passkey, Bellagio focused on the planners most likely to convert and streamlined responses and group management. The results: a 98% RFP response rate, a three-hour reduction in response time, an 11.8% conversion rate, a reported 40% market share, more than 65,000 Passkey reservations and $3.1M in incremental revenue.