Case Study: Community Transportation Association of America achieves 88% attendance and 12 new members with Cvent's Virtual Attendee Hub

Community Transportation Association of America - Customer Case Study

The Community Transportation Association of America (CTAA), a national nonprofit, needed to replace its in-person June annual meeting and certification training after the pandemic made the live event impossible. With only weeks to plan and two staff members outside of event management tasked with running the program, CTAA required an automated, all-in-one virtual solution that would let them deliver multi-day continuing education while maintaining their other responsibilities.

CTAA partnered with Cvent, using Event Management integrated with the Virtual Attendee Hub, New Standard Registration (Flex), Virtual Event 360 and Advanced Production services to create a streamlined registration experience, automated email marketing, live Zoom sessions with one-click access, and in-house event management support. The FIT for Success program ran 17 sessions, drew 202 registrants and over 300 logins, achieved about an 88% attendance rate, gained 12 new members, saw a 53% email open rate, and kept on-demand content available for 90 days.