Case Study: Topgolf wins more business and streamlines event planning with Cvent Event Diagramming

Collaborative diagramming technology scores a hole-in-one for a special event venue's meeting space

Topgolf, a rapidly growing entertainment venue with unique meeting spaces at more than 80 locations, needed a way to raise visibility and help event planners visualize and plan nontraditional events. Because each location has a different layout and planners often work with multiple regional contacts, Topgolf faced coordination challenges and struggled to communicate how its spaces could be used for meetings, trade shows, and corporate events.

Using Cvent Event Diagramming, Topgolf began collaborating live with clients to create and iterate floorplans in real time, aligning sales, operations, and onsite teams. The approach helped Topgolf win new business, generate more RFPs, produce reusable layouts for future clients, and deliver smoother, repeatable events that boosted revenue and guest satisfaction.

Topgolf

Nick Kopach

Director of National Events and Programs