Case Study: Carlson Rezidor Hotel Group achieves 125%+ RFP growth and $24 ROI per $1 with Cvent

Carlson Rezidor - Customer Case Study

Carlson Rezidor Hotel Group, a global hospitality company, faced the challenge of growing brand awareness and capturing MICE business in newer, non‑gateway markets across Asia Pacific. With limited visibility in those regions, the group risked missing important event and group opportunities and needed a way to put its hotels in front of meeting planners.

By investing in Cvent’s marketing and business‑intelligence solutions, Carlson Rezidor increased visibility to buyers in off‑market cities and turned leads into bookings. The program delivered strong results: $24 ROI for every $1 invested, RFPs more than doubled (≈125–126% increase), 55% growth in room nights and ~60% year‑on‑year MICE production growth — prompting plans to continue the Cvent partnership as they expand in Asia Pacific.

Carlson Rezidor Hotel Group

Sandy Russell

Vice President of Commercial Operations