Case Study: SAP Sales Cloud achieves 30% more cross-sell pipeline and streamlined events with Cvent

CallidusCloud - Customer Case Study

CallidusCloud, the company behind the annual C3 Conference that draws over 1,500 attendees, relied on homegrown systems and manual processes for registration, check-in and data capture. As their events scaled, these fragmented tools strained onsite staff, made badge and agenda management cumbersome, and left marketing and sales without timely event ROI and lead data.

By adopting the Cvent Event Management platform (including OnArrival, lead retrieval and the CrowdCompass mobile app) and integrating it with Salesforce, CallidusCloud automated registration, improved onsite check-in and gave sales real-time visibility into attendees and interests. The result: registrations rose ~40%, cross-sell pipeline from events increased ~30%, show rates climbed to about 90–95%, and the team gained faster reporting and more actionable lead intelligence to drive revenue.

SAP Sales Cloud

Wendi Wang

Vice President of Marketing Events