Case Study: Businessolver achieves increased internal engagement and broadcast-quality virtual events with Cvent

Businessolver - Customer Case Study

Businessolver, a benefits administration technology company, faced the challenge of reinvigorating its annual Sales Year Launch—titled “Disrupt”—in a virtual environment during the pandemic. The events team needed to overcome virtual-event fatigue, boost retention and engagement across sales and marketing, and find a single platform that would sync registration, integrate with Zoom and Salesforce, deliver on-demand content, and provide actionable reporting for sponsors and organizers.

They implemented Cvent’s Attendee Hub plus Cvent Studio, Exhibitor Management, Event Management, and the Mobile App to deliver a multi-week program of short, segmented sessions, interactive breakouts, a virtual expo, and broadcast-quality keynotes. The integrated platform streamlined production, enabled personalized schedules and on-demand viewing, and consolidated data for reporting; the result was high attendance, overwhelmingly positive feedback, improved sponsor engagement insights, cost savings (estimated 25–33% vs. in-person), and a strengthened events team and internal alignment.

Businessolver

Erica Vasquez

Senior Manager