Case Study: Blue Cross and Blue Shield Association achieves 72% increase in registrations per event and streamlined payment processing with Cvent

Blue Cross and Blue Shield Association - Customer Case Study

Blue Cross Blue Shield Association (BCBSA) runs roughly 120 educational and training programs each year with more than 7,750 registrants, but its in-house contact system could not accept credit card payments. Staff had to manually enter card data into Excel and pass spreadsheets between teams, a slow, insecure process that consumed about one-third of the team’s time and limited the organization’s ability to scale events.

BCBSA selected Cvent for its e-commerce and robust reporting capabilities. After implementation, registrations per event increased 72%, payment processing time dropped to nearly zero, events could be registered by the hundreds in minutes, and staff were freed to focus on strategic program improvements—driving higher attendance and a measurable positive impact on the bottom line.

Blue Cross and Blue Shield Association

Brook Brede

PR & Marketing Specialist for AGA