Case Study: B2W Software achieves 72 hours of registration-time savings and streamlined event management with Cvent

B2W Software - Customer Case Study

B2W Software faced an increasingly cumbersome process for registering hundreds of attendees to its Annual User Conference: manual spreadsheets, faxed credit‑card payments handled by Finance, basic reporting and time‑consuming data transfers across departments. Realizing these archaic processes were limiting growth, B2W sought an automated, web‑based event management and payment solution.

Using the Cvent platform, B2W automated registration and payment processing, simplified refunds, and gained robust reporting (tracking registrations and revenue by day/week/month). The team saved up to 72 man‑hours during registration and cut venue/vendor search time by about 80% via Cvent’s Supplier Network. As a result, B2W can scale the conference with multiple registration paths and price tiers, improving planning efficiency and the attendee experience.

B2W Software

Justin Heitmann

Director of Marketing