Case Study: Autodesk achieves lower costs and improved event ROI with Cvent

Autodesk Unifies its Global Event Program with Cvent Solutions to Lower Costs, Boost ROI

Autodesk, a global leader in 3D design and engineering software, was running thousands of events but using three disparate systems across corporate, strategic meetings, and partner channels. That fragmentation blocked integrated data flow into Salesforce and Marketo, left Autodesk without consistent ownership or visibility of partner event data, and prevented the company from measuring event ROI or providing partners a scalable, unified solution.

Following an RFP, Autodesk standardized on Cvent—deploying Event Management, Meetings Management, Venue Sourcing, Marketo integration, OnArrival, CrowdCompass and more—and created three tailored implementations for internal/strategic events, partner/sales events, and its flagship Autodesk University. The centralized platform gave partners access, synced leads to Marketo and Salesforce, supported onsite and virtual events, and produced measurable wins: lower event management costs, clearer ROI, and improved lead flow into sales and marketing.

Autodesk