Case Study: Australian Trucking Association achieves 80% time savings and significant cost reductions with Cvent

Australian Trucking Association - Customer Case Study

The Australian Trucking Association (ATA) is the national trade body representing trucking operators, logistics companies and industry stakeholders in Australia. Events are central to its communications strategy, but before partnering with Cvent the ATA struggled with inefficient, time-consuming processes that relied on multiple point solutions and manual data updates for registrations, check-ins and event apps.

ATA implemented Cvent’s Event Management, OnArrival, CrowdCompass and Cvent Express to centralize data, streamline onsite check-in, launch mobile event apps and rapidly build event websites. The integrated platform cut event planning time by up to 80%, enabled a website launch in under 2 hours (generating 100 registrations in the first week), and reduced mailing costs by 50% and print/design costs by about 20%.

Australian Trucking Association

Tania Goodacre

Events Manager