Case Study: Aria Resort and Casino achieves 27% faster bid rate and higher win rate with Cvent

Aria Resort and Casino - Customer Case Study

Aria Resort and Casino in Las Vegas is a high-end, convention-focused hotel built to deliver premium, convenient meeting experiences. Faced with rapidly changing planner expectations and intense RFP competition, Aria needed to respond faster, better understand which opportunities they were missing, and align staffing and marketing to preserve their Top Meeting Hotel position.

Aria adopted an analytics-driven approach—training staff to use technology to inform strategy, speed responses, and target marketing (for example toward west‑coast tier‑2 cities and by reallocating resources to capture smaller social events). The payoff: 36% of lifetime bids come from the first three responses and account for more than 57% of awarded bids, a 27% faster bid rate than the comp set over 12 months, and evidence that being among the first six responders improves RFP win odds by about 30%.

Aria Resort and Casino

Tony Yousfi

Vice President of Sales