Case Study: Halcyon, a Hotel in Cherry Creek, achieves 168% more RFPs and 95% more awarded business with Cvent

An independent hotel effectively uses Cvent technology to personalize proposals and form meaningful relationships with planners

Halcyon, a boutique hotel in Cherry Creek, faced the challenge of standing out to event planners without the marketing reach of a major chain. Group sales manager Laurie Poindexter needed to deliver fast, personalized proposals and maintain one-on-one relationships with planners while managing a post-pandemic surge in RFPs with a small sales team.

By adopting Cvent tools — including CSN advertising, Productivity Tools, Event Diagramming and RFP Showcase — Halcyon quickly crafted tailored proposals, collaborated in real time on layouts, and targeted the right leads. The results were dramatic: response time dropped 50% to an average of 3 hours 48 minutes, RFPs rose 168% and awarded business increased 95% in 2022, with a 99.7% response rate and significant gains in market share and revenue opportunities.

Halcyon

Laurie Poindexter

Group Sales Manager