Case Study: Allstate achieves $600K+ in savings, reduced risk, and faster time-to-market with Cvent’s MeetingHub

Allstate Taps Cvent to Lower Costs, Reduce Risks, and Improve Speed to Market with Strategic Meetings Management Program

Allstate, a leading U.S. property and casualty insurer serving roughly 16 million households, runs about 900–1,100 meetings annually with an estimated $18M in meeting spend. The company faced a decentralized, inconsistent venue sourcing process with limited visibility, weak contract and risk controls, and potential supplier influence—creating higher costs, reporting gaps, and duty-of-care concerns.

Allstate launched MeetingHub, a Strategic Meetings Management program powered by Cvent, centralizing sourcing, formalizing meeting policy, hiring SMM staff, and rolling out technology, training and governance. Within five months the program delivered more than $600,000 in savings, improved contract validation and risk controls, increased spend visibility and reuse of credits, enhanced attendee safety and event tools (CrowdCompass, OnArrival), and earned industry recognition.

Allstate