Case Study: AK Consulting Group achieves a 3,500+‑attendee virtual conference and 25% attendance increase with Cvent

AK Consulting Group - Customer Case Study

AK Consulting Group, a U.S.-based third‑party meeting planning agency founded in 2007, faced the sudden need to pivot hundreds of in‑person events to virtual or hybrid formats during the global health crisis. The team needed a scalable, customizable platform that could meet varied client goals—from small meetings to large national conferences—while preserving engagement, sponsorship value, and registration workflows.

AK Consulting leaned on a 14‑year partnership with Cvent and adopted its integrated suite (Event Management, CrowdCompass, Attendee Hub, Video tools, Onsite solutions and Virtual Event 360) to produce high‑quality virtual and hybrid experiences. They were the first to deploy the Attendee Hub for a 3,500+‑attendee, four‑day conference with 92 livestream sessions, integrated networking and an exhibit hall, and used dual‑factor authentication and on‑demand content for hybrid audiences. The results included higher participation and stronger client retention—key wins included a 25% increase in attendance for one client and 550+ attendees at a hybrid event.