Case Study: Aimia achieves integrated, scalable event management and cost savings with Cvent

AIMIA - Customer Case Study

Aimia is a loyalty-management firm that designs data-driven meetings, conferences, incentives and events for Fortune 500 clients—running thousands of programs worldwide (1,424 global events in 2016). Although Aimia built a proprietary events platform that it customized for years, maintaining and upgrading that in‑house system became costly and labor‑intensive, and the company embarked on a year‑long search for a modern, scalable replacement that could meet client integrations and evolving needs.

Aimia selected Cvent’s Enterprise Event Management suite—including mobile app and Inquisium analytics—for its integrated end‑to‑end capabilities and strong integration support. The move delivered faster, easier deployments, cost and resource efficiencies, richer event insights for clients, and ongoing vendor support, helping Aimia preserve its leadership in loyalty-driven events.

AIMIA

Bonnie Boisner

Vice President of Event Management