Case Study: Wyndham Hotels and Resorts achieves data-driven post-pandemic recovery and market-share growth with Cvent

A worldwide brand uses data and compassion to build its business culture and increase planner satisfaction

Wyndham Hotels & Resorts, a global hospitality company with 9,000 hotels in 95 countries, leaned on its “Count on Me” culture to protect employees and guests and keep business moving during the pandemic. When group travel and events paused, Wyndham redeployed nearly its entire sales force to new roles (such as housing essential workers), focused on safety and communication, and sought timely market intelligence to guide where to concentrate sales and marketing efforts.

Wyndham adopted Cvent Business Intelligence, market data, and Cvent Supplier Network tools, updated microsites and advertising, and used Cvent training and certification to retrain staff and optimize property listings. That data-driven, nimble approach helped Wyndham grow market share by 4% from 2019–2021, drove a 75% increase in RFPs and a 19% increase in awarded RFPs from 2020–2021, and positioned the chain for a strong recovery as in-person meetings returned.

Wyndham Hotels and Resorts

Carol Lynch

Senior Vice President of Global Sales