Case Study: Philips expands its global customer feedback programme with CustomerSure

Philips expands customer feedback programme to 15 territories with CustomerSure

Philips, specifically its Sonicare brand, faced the challenge of expanding its customer feedback programme internationally. They needed a solution that was easy for their field team to use, supported surveys in ten different languages, and could provide comprehensive training and flexible reporting across multiple countries. To address this, they partnered with the vendor CustomerSure.

CustomerSure implemented a user-friendly platform that enabled the Sonicare Field Team to seamlessly collect feedback in person or via email. The solution included multilingual surveys and was supported by comprehensive training. As a result, Philips successfully expanded its programme from the UK across Western Europe and into the USA, scaling its customer experience efforts globally while maintaining a personable level of service.

Philips