Case Study: TOOTRiS achieves deeper customer engagement and faster support resolution with Customer Thermometer

How TOOTRiS Uses Customer Feedback as a Springboard Into Deeper Customer Engagement

TOOTRiS, a San Diego contactless childcare technology provider, needed to match families with quality childcare while building trust through exceptional user support as it scaled. To capture and act on customer sentiment across support and marketing channels, TOOTRiS deployed Customer Thermometer (integrated with Zendesk and used across HubSpot and Salesforce) to gather fast, low‑friction feedback.

Customer Thermometer delivered embedded 1‑click "smileys" surveys and live analytics that made feedback visible company‑wide, enabling TOOTRiS to close the loop on support tickets and measure response to marketing outreach. By triaging negative responses for immediate remediation and inviting positive responders into user groups, beta programs and testimonials, Customer Thermometer helped drive deeper customer engagement, faster product insights for developers and measurable improvements in support and marketing effectiveness.

TOOTRiS

Eric Cutler

Chief Marketing Officer