Case Study: Global Business Enterprise Company improves candidate experience and response rates with Customer Thermometer

How to create a candidate survey

Global Business Enterprise Company, a leading energy-sector employer that interviews thousands of candidates worldwide, needed a fast, low‑burden way to measure and protect candidate experience so rejected applicants would remain open to future roles. To capture timely feedback and create recruitment KPIs, the company adopted Customer Thermometer two years ago to run regular candidate surveys.

Customer Thermometer delivered a bi-weekly, one‑click candidate survey (the “Amazon” approach) that maximized response rates while minimizing candidate effort. The results from Customer Thermometer now feed recruiter KPIs, let the talent team pinpoint areas for improvement, and help maintain consistently high satisfaction with the interview process.