Case Study: CMD Ltd achieves regular employee pulse checks and stays connected during COVID-19 with Customer Thermometer

How CMD is using pulse surveys to stay connected during the pandemic

CMD Ltd is a British manufacturer of integrated power and technology furniture solutions that employs over 200 people across the UK. During the UK COVID‑19 lockdown CMD needed a quick way to stay connected with employees and take a regular “pulse” on how staff were coping; they chose Customer Thermometer’s pulse survey tool to meet that challenge.

Using Customer Thermometer with its MailChimp integration, CMD sends a weekly e‑shot that lets staff tell the company how they’re feeling with one click. The simple, no‑form experience and built‑in reporting have given CMD regular, actionable feedback to monitor wellbeing and maintain engagement throughout the pandemic.

CMD