Customer Thermometer
41 Case Studies
A Customer Thermometer Case Study
Victorian Plumbing, one of the UK’s largest online retailers of bathrooms and accessories, needed a way to measure customer satisfaction at each contact and create a department-wide KPI for advisors. They turned to Customer Thermometer, using its Zendesk-integrated feedback tool to capture real-time ratings from customers via clickable icons in email footers.
Customer Thermometer’s solution let Victorian Plumbing blend advisor-level email scores with post-call ratings into a single Temperature Score, introduce a KPI and bonus incentive, and track performance with robust reporting and customizable prompts. As a result, the business saw a 106% increase in advisors meeting or exceeding the Temperature Score KPI, improved visibility into advisor performance, and better overall customer care.
Joe Pascoe
Senior Marketing Manager